Hi, I’m Beth, founder of Fuzzy Face Media.

My journey began when I adopted Chase in 2009, after he was surrendered by his owner in rural northern Indiana. As a puppy, Chase was gifted to a woman who did not want a dog and proceeded to chain him in the backyard for the first two years of his life — no grooming, no vet visits, nada. When I laid eyes on his photo, I knew I had to bring him home.

During the 12 love-filled years I spent with Chase, I relied on a supportive community of pet professionals. To say I was shocked when I learned of the mental health crises that plague veterinarians and pet care industry pros is an understatement. In their quest to keep animals healthy and happy, they often face staffing shortages, high turnover, demanding clients, tough cases and even cyberbullying.

That sparked an idea: I wanted to make their lives easier by demonstrating how video could help them recruit — and keep — dreamy clients and staff who align with their values.

As an educator, I’ve always been fascinated with adult learning theory and research in neuroscience and psychology as they relate to individual success and organizational change — and how they can be used in social media marketing. 

Backed by years of experience in instructional design and video production, I now support others in leveraging the power of interactive media. My approach is not only to incorporate a sense of play into video, but also to share helpful, digestible information to maximize retention and behavior change. 

Our ulti-mutt goal at Fuzzy Face Media: for veterinarians and pet care professionals to start and end each day feeling the love and passion that initially led them to a career focusing on animal welfare. It’s exactly what Chase would want me to do.