🎥 Reels (12 Scripts with Bonus Variations)

Twelve core Reel scripts are provided, with additional variations to make them adaptable for different pet professionals (vets, trainers, daycares) or for different tones (kid-friendly, costume fail, photo tips).

30+ Instagram Post Templates

Over 30 Canva templates, with captions, to promote Gratitude & Giving Back as well as November holidays and seasonal pet content and with a recommended caption to pair with each.

Caption Bank: 12 Ready-to-Post Captions

A collection of 12 heartfelt, engagement-driven captions centered on November's themes of gratitude, community, and giving back.Every caption includes customizable AI prompt blanks (marked with [fill in]) allowing members to personalize content with their specific services, local partners, or community initiatives while maintaining authentic voice and strategic messaging that drives both engagement and business goals.

🎵 Trending Audio / Content Hook Bank This bank offers trending audio tracks or sounds, complete with current trending sources and suggestions on how to effectively use each within Reels, different styles, and with specific content hooks.

📧 Six Email Templates

A set of six done-for-you email templates are provided, allowing members to communicate consistently with their audience. These include:

“Welcome to November: Gratitude Month for Pet Lovers”

“Adopt a Senior Pet: Giving Thanks by Giving a Home”

“How to Support Local Pet Shelters (Even Without Adopting)”

“World Kindness Day: 3 Small Acts That Mean the World to Pets”

“Thanksgiving Safety + Gratitude Tips”

Optional bonus: “Thank You for an Amazing Year — Here’s What’s Ahead”

🐾Two Brandable Lead Magnets

Foster community connection and gratitude this November with engagement-driven campaigns.

Gratitude Journal for Pet Parents: A beautifully designed printable featuring daily prompts that encourage pet parents to reflect on the small, meaningful moments with their pets. Perfect for email capture, client appreciation gifts, or social media downloads—this resource builds emotional connection while positioning your brand as a wellness-focused partner.

Acts of Kindness Checklist: 10 Ways to Give Back to Pets This Month: A shareable, actionable guide that inspires community participation through simple giving activities—from donating to shelters to fostering or volunteering. This checklist drives engagement across platforms, encourages user-generated content, and aligns your brand with compassionate action during the season of gratitude.

Experiential Marketing Projects Create real-world visibility, build goodwill, and get pet parents walking through your door and/or engaging with your social media.

Thankful Tails Donation Drive Partner with a local shelter or rescue organization to collect food, blankets, or toys. Offer participation for pet parents who want to give back during the gratitude season. This in-person event is coupled with a virtual component through an Amazon Wish List, making it accessible to supporters who can't attend in person.

Senior Pet Appreciation Week Highlight senior pet adoptions and celebrate the special bond between older pets and their families. This multi-channel campaign showcases adoption success stories, educational content about senior pet care, and encourages the community to consider adopting a mature pet.

🎓 Mini-Workshop / Masterclass (30-45 min)

A live or pre-recorded workshop on a relevant topic, such as "Maximize Halloween Content Without Being Spooky Faux Pas" or "Plan Your Pet Wellness Campaign So It Actually Books Clients," provides deeper learning and strategic insights.

🤝 Monthly Hot Seat + Feedback

Members have the opportunity to submit one post or Reel draft ahead of time for a live review or feedback session, fostering personalized support and improvement within the community.

📈 Trend/Analytics Insight Report (Shared as an email newsletter and Youtube video)

A concise write-up on current trends and analytics, detailing what types of Reels and posts are currently performing well in the pet wellness, Halloween safety, or adoption content niches, based on research and tools.