You know the pattern. June hits and pet parents vanish into vacations. Online engagement craters. You're slammed with bookings, fried by the season, and trying to cobble together a post at 9pm with a glass of wine and an empty Canva file.
Summer is where
pet pro content goes to die.
By August, you've gone quiet for three months.
Your fall calendar isn't filling.
The pet parents who were watching you in May have already forgotten you exist.
This happens every summer. To almost everyone. And it's not because you're lazy or bad at your job.
It's because nobody handed you a system that runs while you're running your business.
Your summer calendar is about to fill up. Your content calendar should too.
Join me to receive the content plan for pet pros who plan to be booked, outside, and offline.
Your summer calendar is about to fill up. Your content calendar should too.
Social, reels, and email: a full summer of content, built in three Wednesday nights.
Here's the summer you actually want.
Your feed now runs on a Canva system you built once and reuse weekly. Your reels keep finding new pet parents while everyone else's content goes dark. Your email list trusts you because you've stayed visible in the one channel that doesn't slow down over the summer.
You're booked. You're outside. You're creating core memories with your dog, not your laptop.
Class is in session, pet pros.
Build it in May. Coast through summer.
Pet Pro Summer School is three live workshops on three consecutive Wednesday nights in May. Three working sessions where we build the actual content that runs your social, your reels, and your email content all summer.
This isn't another event run by a 25-year-old telling you to post three times a day. This is a system built by someone who knows that you have a business to run, a dog who needs a walk, and zero interest in dancing to trending audio.
You show up live on Zoom. We work together. You leave with the assets, the framework, and the recording.
A few lucky volunteers at each workshop also walk away with their content personalized, live by me, ready to post before the workshop even ends. Opt in when you register.
Built for every corner of the pet industry: dog walkers, groomers, pet sitters, trainers, veterinarians, pet photographers, pet bakeries, and pet retailers. If your work involves an animal, this is for you.
25 spots per workshop. Small on purpose.
This isn't a webinar with a thousand attendees. It's a working session with a small group of pet pros who showed up to actually do the thing.
Once a workshop fills, it's closed.
The Scroll Stopper
Wednesday, May 6 6pmCT/7pmET
Build a Canva system that runs your feed
while you run your business.
Summer is the quietest season on social. Pet parents are outside, on vacation, and scrolling far less. Engagement drops, and most pet pros respond by posting less, which makes them disappear entirely. The pet pros who stand out in summer do it with fewer, stronger posts designed to stop the scroll the moment someone picks up their phone.
You walk away with:
๐พ 10 fully designed Canva social templates built for summer, ready to brand with your colors, fonts, and photos
๐พ A live walkthrough of personalizing the templates so they look like and sound your business, not like Canva's
๐พ The reuse and rotation system that turns 10 templates into a full summer of content
๐พ A framework for summer content themes that pull attention even when engagement is low
The Reel Deal
Wednesday, May 13 6pmCT/7pmET
Reels that stop the scroll, build connection,
and book clients
Pet parents scroll past thousands of reels every day. Cute content isnโt enough. Helpful tips arenโt enough. They're looking for a pet care pro who gets it. Someone who understands what it's like to leave their anxious dog with a stranger. Someone who makes them feel safe before they ever book. That type of connection creates trust. And it's trust that leads to sales. This workshop teaches you how to connect with pet parents emotionally and establish yourself as the go-to pet pro they need.
You walk away with:
๐พ A set of summer-ready reel scripts designed to grab attention, build authority, and turn followers into clients (different from scripts inside the Pet Pro Content Studio)
๐พ The hooks and emotional angles that stop pet parents mid-scroll because they feel seen, not sold to
๐พ A live demo of filming, editing, and posting a reel from start to finish
๐พ The hook, middle, and close formula that makes reels land without feeling performative
The Inbox Advantage
Wednesday, May 20 6pmCT/7pmET
A summer email series that makes you
the go-to pet pro.
Summer is when social engagement drops, pet parents scroll less, and most pet pros go quiet because they're slammed.
The inbox is the one place that stays on. Every pet parent still checks their email, and the pet pros who show up there consistently become the default expert. You'll be the pet pro remembered when they need a groomer in September, a boarding facility for Thanksgiving, or a trainer in October.
This workshop builds you an email series that positions you as that go-to pet pro before they ever need to book.
You walk away with:
๐พ 4 full-length emails on the seasonal topics your pet parents care about most and the questions they're already asking.
๐พ A live walkthrough of personalizing each email so it sounds like you wrote it on your best day
๐พ The framework for turning your inbox into a trust engine that builds expertise and connection over time
๐พ A send schedule designed for pet pros who are busy, so you can set and forget
๐พ As an extra perk, I'll also show you how to repurpose the emails as a blog post for your website
Pick Your Pass
One Workshop $27
For pet pros who want one less thing on their plate by Thursday. You get the full live workshop, the assets, and the recording.
The Full Summer Series $60 (Save $21)
For pet pros who already know summer's going to wreck their content and want all of it covered before it does.
All three workshops live. All three sets of assets. All three recordings.
The Summer Ready Bundle. $97 The smart-money pick.
For pet pros who want all three workshops plus a full month of Pet Pro Content Studio membership to apply everything they learned all summer. You've got dates with me on May 6, 13, and 20. On May 21, Welcome to The Pet Pro Content Studio!
You get everything in The Summer Series, plus a full month inside the Pet Pro Content Studio, which unlocks on May 21, just in time for June's full content drop.
Here's what your membership includes:
๐พ Daily Canva social posts (a fully designed graphic for every day of the month)
๐พ Daily reel scripts (a niche-specific script for every day of the month)
๐พ 2 full brand-and-share PDF lead magnets to grow your list all summer
๐พ 6 email templates that double as blog posts, ready to send and repurpose
๐พ Weekly live office hours to answer your questions about content, editing, and all things social media or video
๐พ The private Studio community
๐พ The Wednesday workshops teach you the skills.
๐พ On May 20, June's full membership content drops.
๐พ By June 1, it looks like you've had a social media manager on retainer.
The math, for the curious
Three workshops at $27 each: $81
One month of Pet Pro Content Studio (preview first-month rate): $47
Total at standard pricing: $128
Summer Ready Bundle: $97 You save $31 and walk into summer with a full month of Studio membership at the lowest price it will ever be.
Want me to personalize your content live?
I'll pick up to 3 pet pros at each workshop to have their content personalized during the workshop. If you're chosen, you walk away with customized Canva templates, reel scripts, or emails designed just for your pet brand and ready to post before the workshop even ends.
Opt in when you register. If selected, I'll reach out two days before the workshop for your branding and a few photos. You must be on the live workshop to claim your spot. If you're not there when I call your name, I'll move to the next pet pro on the list.
This is the part no other workshop in the pet space offers. And it's why a few of the pet pros who attend are about to walk out with content their competitors can't match.
About Me
I'm Beth, the founder of Fuzzy Face Media and The Pet Pro Content Studio.
I work with pet industry professionals who are tired of sharing generic content and ready to be seen as the experts they actually are. Based in Chicago, I run the whole operation alongside my terrier mix Fuzzy, Chief Barketing Officer
FAQ
Are the workshops live or pre-recorded?
Live on Zoom, every Wednesday in May. You'll get the recording the next day, so you can watch live, rewatch later, or both. The only thing you'll miss if you're not live is the opportunity to have your content personalized in real time.
How is this different from joining the Pet Pro Content Studio?
The Studio delivers fully designed content every month, ready to brand and post. Pet Pro Summer School teaches you the systems behind the content so you can build, batch, and reuse like a pro. Plus, the assets you get at each workshop are different from what's inside the Studio, so you're getting fresh content either way. The Summer Ready Bundle gives you both: the workshops and a full month of Studio membership.
Can I buy single workshops now and join The Pet Pro Content Studio later?
Always. The Studio doors are open any time you're ready.
What pet industry niches are these built for?
All of them. If your work involves an animal, you'll see yourself in these workshops. Dog walkers, groomers, sitters, trainers, vets, photographers, bakeries, retailers, the works.
Refunds?
Because the assets are delivered prior to each workshop, all sales are final.
LET'S WORK TOGETHER
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