The Barketing Brief

No-fluff marketing for pet pros who mean business

FreshPet Got Called Out for This. Are You Making the Same Mistake in Your Marketing?

FreshPet Got Called Out for This. Are You Making the Same Mistake in Your Marketing?

Beth Lambert
Published on: 03/25/2026

Fresh Pet, a popular dog food brand, just got called out for implying their product was "human-grade" — without actually proving it. Fresh Pet had to change their marketing after the Better Business Bureau's National Advertising Division ruled they couldn't make quality claims without evidence.

pet food, BBB, pet nutrition, Dog food, Freshpet, marketing, Instagram content, pet care

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