The Barketing Brief

No-fluff marketing for pet pros who mean business

75 Million Pets Aren't Getting Vet Care. Your Clients' Pets Are Part of That Number.

75 Million Pets Aren't Getting Vet Care. Your Clients' Pets Are Part of That Number.

75 Million Pets Aren't Getting Vet Care. Your Clients' Pets Are Part of That Number.Beth Lambert
Published on: 04/15/2026

A recent article in Today's Veterinary Business has quantified what pet professionals have known for years: the veterinary care system is failing a huge chunk of the pet-owning public — not because people don't care, but because care has become genuinely unaffordable and unreachable for millions of families.

Pet Care MarketingPet HealthPet WellnessdogsVeterinarian
Read more
Well, I Guess It Had to Happen Eventually. You Can Now Order Your Rescue Pup on Amazon.

Well, I Guess It Had to Happen Eventually. You Can Now Order Your Rescue Pup on Amazon.

Well, I Guess It Had to Happen Eventually. You Can Now Order Your Rescue Pup on Amazon.Beth Lambert
Published on: 04/13/2026

If you have spent any time in the pet industry, you have probably learned not to be surprised by anything. Cats on TikTok become empires. Dog strollers are a serious product category. And now Amazon wants to help you find your next rescue dog.

Pet HealthPet WellnessRescue animalRescue PetsShelter petsdogs
Read more

Check us out on Instagram. We're well known for our "edu-tainment!"