The Barketing Brief
No-fluff marketing for pet pros who mean business
Beth LambertThe pet supplement market is on track to nearly double by 2030. That is a product story — but the mindset driving it is a service story, and it is directly relevant to every pet professional.
Gen Z pet owners are choosing cats over dogs in growing numbers, driven by smaller living spaces, flexible schedules, and a preference for lower-maintenance companionship. Rover, one of the largest pet services platforms in the country, is actively responding to this shift by expanding its cat care offerings and adjusting how it markets to younger demographics.
Did you see that the New York Times recently did a deep dive into the booming pet grooming and wellness industry? Pet owners are treating their dogs like family members and extending their own health and wellness values to them.
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