The Barketing Brief

No-fluff marketing for pet pros who mean business

Forbes Just Put a Number on What Your Clients' Dogs Actually Cost. They Had No Idea.

Forbes Just Put a Number on What Your Clients' Dogs Actually Cost. They Had No Idea.

Forbes Just Put a Number on What Your Clients' Dogs Actually Cost. They Had No Idea.Beth Lambert
Published on: 04/08/2026

Forbes Advisor published a deep dive this week into the true lifetime cost of pet ownership — and the central finding is one that should be sitting at the center of every pet professional's marketing strategy right now.

Pet FoodGrooming, Premium Pet ServicesPet Care MarketingPet HealthPet Wellness
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The New York Times Just Wrote About Your Clients. Did You See It?

The New York Times Just Wrote About Your Clients. Did You See It?

Beth Lambert
Published on: 03/14/2026

Did you see that the New York Times recently did a deep dive into the booming pet grooming and wellness industry? Pet owners are treating their dogs like family members and extending their own health and wellness values to them.

Grooming, Premium Pet Servicesluxury pet
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