What happens when

you join Paws & Play?

Dive into a comprehensive 8-week online course tailored for pet industry professionals.  

Master the art of creating engaging, impactful videos that capture hearts and paws alike.  

Gain exclusive access to our supportive community of fellow petpreneurs eager to grow together.  

Enjoy new modules each week packed with practical tips, creative strategies, and real-world applications.  

Receive personalized feedback on your video projects to refine your skills and boost your confidence. 

Unlock bonus content including advanced editing techniques, social media hacks, and insider secrets to viral success.

Why does my pet business need video?

Click on the Viewmaster to find out!

Ever feel like this?

Your social media content receives crickets

Struggling to get new clients...or the RIGHT clients

Unable to find reliable staff aligned with your values

Stretched too thin to even think about creating videos

Overwhelmed by editing and filming tools

Tired of posting random videos and hoping for the best

You're frustrated because...

  • You aren't sure what to film for video

  • You don't know where to start with planning and producing a video and want everything that represents your brand to be absolutely perfect

  • Your days already feel chaotic and crunched for time running a pet care business

  • You can't find the time for video and want everything that represents your brand to be absolutely perfect

Imagine how it would feel to have:

A greater level of visibility, client attraction, and financial success in your business. 

Peace of mind, knowing that your visibility and valuable content consistently draw traffic to your business.

High-quality, engaging videos that grow your audience, credibility, and business online.

Compelling video content that lights up your digital presence on your website, social media, and in your emails.

 

A flourishing pet business that allows you the time and energy to concentrate on what truly matters, avoiding burnout, and preserving your quality of life.

How does it work?

Weekly Lessons

Weekly Sessions: Unlock Your Inner Spielberg

Each week, you'll receive a new pre-recorded module each week to explore the art and science of creating captivating videos. From framing the perfect shot to telling compelling stories, these sessions are designed to ignite your creativity and sharpen your skills. Additionally, you will have a new Capcut editing tutorial.

*Outcome:* You'll gain the confidence and know-how to produce videos that stand out, grabbing the attention of prospective clients and keeping them engaged.

Comprehensive Workbook

Your Blueprint for Success

This isn't just any workbook; it's a treasure trove of detailed exercises, templates, and resources tailored for pet entrepreneurs. Whether you're brainstorming ideas or planning your next viral video, this guide is your roadmap to success.

*Outcome:* Armed with this comprehensive workbook, you'll have a clear plan of action for creating videos that not only look professional but also resonate with your target audience, driving more traffic to your business.

Office Hours

Your Blueprint for Success

During weekly office hours, connect live on Zoom for personalized support and guidance. Get your questions answered, receive encouragement, and watch real-time demonstrations as I edit student-shared clips. These sessions also offer valuable opportunities for feedback on your videos, helping you refine your skills and boost your confidence in creating engaging pet content.

*Outcome:* You'll receive personalized feedback and guidance, empowering you to create compelling pet videos that resonate with your unique audience. This individualized attention will boost your confidence, refine your skills, and help you develop a distinctive style that captures viewers' hearts and keeps them coming back for more furry content.

Private Facebook Group

The Digital Dog Park

Imagine a place where pet professionals gather not just to chat but to grow together. Our private Facebook group offers a space for networking, Q&A, and sharing progress. It's like having a supportive pack by your side, always ready to cheer you on.

*Outcome:* Through this vibrant community, you'll forge valuable connections, gain insights from peers, and receive feedback that propels your video marketing efforts forward.

Surprises!

Expect the Unexpected

Who doesn't love surprises? Each week, get ready for an exciting mix of bonuses, guest speakers, and exclusive content that's sure to spark joy and inspiration. From industry experts sharing their secrets to surprise challenges that stretch your creativity, there's always something new.

*Outcome:* These delightful surprises will keep you motivated and eager to learn more, ensuring that your journey through the world of video marketing is as enriching as it is enjoyable.

Paws & Play: Mastering Video for Social Media

the purr-fect match for professionals passionate about taking their pet businesses to the next level

Module 1: Visualizing Your Video Success

Lay the groundwork for a clear creative direction and a practical setup to start producing engaging videos to attract and engage your ideal client. 

Module 2: Basic Equipment Set Up & Filming

Essential gear choices, including budget-friendly options for filming, lighting, and audio. Basic filming techniques to help you capture high-quality footage, even with minimal experience.

Module 3: Scripting for Social Media

Master the essentials of creating compelling short-form videos for social media. Learn the powerful Hook-Content-Call to Action framework to captivate your audience from the start, deliver value, and drive engagement. Develop skills in efficient scripting techniques to streamline your video production process.

Module 4: Planning Your Video Content Strategy

Align your videos with your target audience and brand identity. Discover techniques for generating engaging video ideas tailored to your businesses.

Module 5: Grow, Nurture, & Convert

Explore the three-part strategy to grow your audience and boost sales. You'll learn to create shareable "growth content" to expand your reach, engaging "nurture content" to build trust with followers, and persuasive "conversion content" to drive sales. You'll have the tools to create content that not only attracts and delights your audience but also turns them into loyal customers. 

Module 6: Cross-Pollinating Content with Collaboration

Delve into the power of collaboration to expand your social media reach. You'll discover strategies for hosting engaging Instagram or Facebook Live sessions with fellow creators, techniques for producing compelling collaborative reels remotely, and methods to effectively build upon others' content through stitching and add-ons. Tap into new audiences, boost engagement, and create more dynamic, attention-grabbing content that resonates across platforms.

Module 7: Series Spotlight

Conceptualize and plan a branded video series that engages your audience and strengthens your social media presence. Share your unique voice through a series through entertainment, character skits, an educational series, or Q&A format, maintaining your brand identity across all videos

Module 8: Your Path Forward

Apply all the skills you've learned to create a sustainable content strategy, stay current with video trends, develop engaging series concepts, and foster audience interaction. You'll leave the course with a personalized action plan, ready to consistently produce captivating pet content that grows your social media presence and keeps your audience coming back for more.

Just the Basics

$500

  • 8 pre-recorded modules

  • Capcut Tutorials

  • Comprehensive Workbook

  • Live Weekly Office Hours

  • Private Facebook Group

Plus

$750

  • Everything in Basic Package

  • Exclusive Masterclasses with 5 Pet Industry Experts

  • Get Started with Video Gear Kit $100 Value

Premium

$1000

  • Everything in Plus Package

  • Custom Branded Video by Fuzzy Face Media $750 value (up to 3 minutes in length)

  • 1:1 Strategy Session with Kati Keyes from Max Pet Marketing $350 Value

  • 1:1 Coaching Session with Pamela Keniston from Big Paws Marketing $350 value

  • Flash Audit of Your Home Page from Cait Mellor $350 value

Clients: A Love Story

FAQ's

Who is this for?

This program is designed to for pet business owners who want to master short form video and convert followers into customers without dancing, pointing, or lip syncing.

This includes Dog Trainers, Groomers, Dog Walkers, Pet Sitters, Veterinarians, Pet Boutiques, Dog Daycare, and more!

Who shouldn't sign up for this program?

This program is not for you if you need a video quickly. If your branding is incomplete or undetermined, it might be too soon for you to join the program.

How long will I have access to the materials?

You will have lifetime access to the course, recordings, and bonus (yet to be revealed!) modules and guest speakers.

What if I don't have any experience with creating or editing video?

You are in the right place!

You'll be guided through the planning process and have access to weekly coaching calls. All participants will have time to film 1:1 with Beth in Fuzzy's virtual studio. Once recording is complete, your videos will be professionally edited, and returned ready to share with your followers.

What special equipment will I need?

You'll need a smartphone with a camera, a wifi connection for live lessons, and a Facebook account to join our private Facebook page for the program.

How much time will I need to complete the course?

You should plan on a 1-2 hours a week outside of the sessions.

Where can I share these videos?

Your videos can be shared just about everywhere! You can post them on your website, social media accounts, YouTube, and embed them in your emails.

What types of videos will I be creating?

We'll focus on short form videos for social media that are 30-90 seconds each.

What is a short form video?

Short-form video is between five seconds and ninety seconds long. They are intended to be quick, bite-sized content for viewers scrolling through social media feeds or websites.

When are the live lessons?

Office Hours: Thursdays alternating times every other week 10amCST or 7pmCST

Office Hours will be recorded and shared every week

When does it start?

The next cohort of Paws & Play begins in November 4, 2024.

What if I am unhappy with the program?

We never want you to be unhappy! We are so confident that you will be satisfied with our program, we offer a 7-day money back guarantee! If for any reason you are not completely satisfied within the first 7 days of the course, simply let us know and we'll refund your full purchase price.

LET'S WORK TOGETHER

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Join us today and stand out from the competition with custom videos that capture the unique spirit of your dedication to the happiness and health of the animals in your care.

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