The Barketing Brief
No-fluff marketing for pet pros who mean business
Five stories landed in the pet industry this week that deserve more than a scroll-past. Each one below includes a fast summary, what it actually means for your business, and concrete ways to use the information. Fuzzy has already claimed the good chair. Let's get into it.
Beth LambertThe pet supplement market is on track to nearly double by 2030. That is a product story — but the mindset driving it is a service story, and it is directly relevant to every pet professional.
Pet industry news, decoded for the pros in the trenches. Six stories landed in the pet industry this week that are worth your attention — not just as interesting reads, but as intelligence you can act on. Each one below includes a plain-English summary, what it actually means for your business, and concrete ways to use the information. Grab your coffee. Fuzzy already has his nose in it.
Gen Z pet owners are choosing cats over dogs in growing numbers, driven by smaller living spaces, flexible schedules, and a preference for lower-maintenance companionship. Rover, one of the largest pet services platforms in the country, is actively responding to this shift by expanding its cat care offerings and adjusting how it markets to younger demographics.
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