Pet Care Marketing

The Barketing Brief

No-fluff marketing for pet pros who mean business

75 Million Pets Aren't Getting Vet Care. Your Clients' Pets Are Part of That Number.

Beth Lambert

Published on: 04/15/2026

A recent article in Today's Veterinary Business has quantified what pet professionals have known for years: the veterinary care system is failing a huge chunk of the pet-owning public — not because people don't care, but because care has become genuinely unaffordable and unreachable for millions of families.

vetterinarypetflationinflationpet carepet expensespet servicespet care professional

Fuzzy's Friday Feed

Beth Lambert

Published on: 04/10/2026

Five stories landed in the pet industry this week that deserve more than a scroll-past. Each one below includes a fast summary, what it actually means for your business, and concrete ways to use the information. Fuzzy has already claimed the good chair. Let's get into it.

pet industrypet care marketingpet servicesdog groomerGen Zfelinecat ownerpet parent

Forbes Just Put a Number on What Your Clients' Dogs Actually Cost. They Had No Idea.

Beth Lambert

Published on: 04/08/2026

Forbes Advisor published a deep dive this week into the true lifetime cost of pet ownership — and the central finding is one that should be sitting at the center of every pet professional's marketing strategy right now.

Pet Supplements Are a $3 Billion Market. The Reason They Are Buying Is the Reason They Are Also Choosing You.

Beth Lambert

Published on: 04/02/2026

The pet supplement market is on track to nearly double by 2030. That is a product story — but the mindset driving it is a service story, and it is directly relevant to every pet professional.

DOGCATPET HEALTHWELLNESSPET INDUSTRYVETERINARIANSVET MEDPREVENTION PETPET VITAMINPET CARE MARKETING

Your Clients' Bosses Are Now Paying for Your Services. Do They Know You Exist?

Beth Lambert

Published on: 04/02/2026

Some employers are now paying for pet care as a workplace benefit. Here is what that means for dog walkers, sitters, and boarders — and how to get in front of it.

Dogpet cAredog walkerpet sitterpet servicesworkplace benefits

Fuzzy's Friday Feed

Beth Lambert

Published on: 03/27/2026

Pet industry news, decoded for the pros in the trenches. Six stories landed in the pet industry this week that are worth your attention — not just as interesting reads, but as intelligence you can act on. Each one below includes a plain-English summary, what it actually means for your business, and concrete ways to use the information. Grab your coffee. Fuzzy already has his nose in it.

pet industrypet care marketingpet servicesdog groomerGen Zfelinecat ownerpet parent

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