The Barketing Brief
No-fluff marketing for pet pros who mean business
Beth LambertA recent article in Today's Veterinary Business has quantified what pet professionals have known for years: the veterinary care system is failing a huge chunk of the pet-owning public — not because people don't care, but because care has become genuinely unaffordable and unreachable for millions of families.
Beth LambertIf you have spent any time in the pet industry, you have probably learned not to be surprised by anything. Cats on TikTok become empires. Dog strollers are a serious product category. And now Amazon wants to help you find your next rescue dog.
Five stories landed in the pet industry this week that deserve more than a scroll-past. Each one below includes a fast summary, what it actually means for your business, and concrete ways to use the information. Fuzzy has already claimed the good chair. Let's get into it.
Beth LambertForbes Advisor published a deep dive this week into the true lifetime cost of pet ownership — and the central finding is one that should be sitting at the center of every pet professional's marketing strategy right now.
Beth LambertThe pet supplement market is on track to nearly double by 2030. That is a product story — but the mindset driving it is a service story, and it is directly relevant to every pet professional.
Beth LambertSome employers are now paying for pet care as a workplace benefit. Here is what that means for dog walkers, sitters, and boarders — and how to get in front of it.
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